Launching soon
Help your dog find calm, naturally.
Pupzly is a new calming chew for anxious, easily-stressed dogs — currently in development. Join the waitlist and be the first to know when we launch, plus get early access and a launch-day discount.
This could be your dog
You know the signs
- Pacing the same six feet of hallway before you've even picked up your keys
- Panting hard on a cool day, for no reason but the sound of the garage door
- A doorframe or blind that's paid the price for a thunderstorm
- Whining at the window until long after the car's out of sight
That's the moment Pupzly is being made for.
How it helps
Calm shouldn't come from a sedative.
We're formulating Pupzly around ingredients with a long, well-studied history in easing stress — not knocking a dog out. Here's what's going into early formulations.
Ingredients and doses below are directional and will be finalized (and confirmed safe) before launch — we'll publish the full label the day we open orders.
L-Theanine
An amino acid studied for easing alertness without sedation.
Valerian root
A traditional calming herb used to soften the stress response.
Chamomile flower
A mild, centuries-old remedy for restlessness.
L-Tryptophan
Supports serotonin, the hormone tied to mood stability.
Why we're building it
We started this because of one anxious dog.
Pupzly began with a dog who couldn't settle when the house got quiet. Most chews on the shelf were either a mystery blend or strong enough to knock her out for the afternoon. Neither felt right.
So we're making the thing we wanted: calming support at a dose you can actually read on the label, meant to take the edge off without taking the dog away. We're not there yet, and we'd rather take the time to get it right than rush it.
Join the waitlist and you'll hear it first, straight from us.
Early access
The first batch is small — on purpose.
We're keeping our first production run limited so we can make sure it's right. Waitlist members get first call on it, before it's open to anyone else.
- An early-bird discount code, sent the day we launch
- First access to the launch batch, ahead of the general public
- The occasional behind-the-scenes update — never spam
Be the first to know
Spots on the early-access list are limited to the size of our first batch.
Questions before you join
What people ask us most
When will Pupzly launch?
We're finishing formulation and safety review now. We don't have an exact date yet — waitlist members will be the first to hear it, before we announce it anywhere else.
Does joining the waitlist cost anything?
No. It's free — just your email. You're never charged anything by joining, and you can unsubscribe at any time.
Will I really get a discount?
Yes. Everyone who joins the waitlist gets an early-bird discount code and first access to our limited first batch, sent the day we open orders.
What will actually be in the chews?
We're formulating with well-studied calming ingredients like L-theanine, valerian root, chamomile, and L-tryptophan. The exact recipe and full ingredient label will be confirmed and published before launch.
Will it be safe for all dogs?
Safety is the first thing we're formulating for, and we won't launch until we're confident in it. As with any new supplement, we'll recommend checking with your vet first — especially for puppies, pregnant or nursing dogs, or dogs on other medication.
How will you contact me?
Only by email, and only about Pupzly — launch updates, your discount code, and the occasional behind-the-scenes note. No spam, and no sharing your address.
Be there on day one.
Join the waitlist for early access, a launch discount, and the first word when Pupzly is ready.